Founder, Retired
The visionary who made ASEA’s beginnings possible, Verdis Norton is more than an originator. He is also a strategist who built a distinguished career leading billion-dollar companies, including Kraft Foods, before founding ASEA. His strategic proficiency brought ASEA to the worldwide marketplace and guided the company through its early phases of growth. Maintaining his interest in the company, Verdis appears at select company events.
Founder, Chair
Chief Operations Officer
No one knows the ins and outs of production and distribution better than Scott Aldred. He has in-depth knowledge of packaging equipment and materials as well as manufacturing experience in producing nutritional supplements. Scott brings more than 25 years of experience to ASEA and handles all aspects of global operations—every product ASEA creates, all quality control and product testing at our production facility, and complete global distribution of product orders.
Chief Financial Officer
Profitability happens under the watch of Dave Wall. He guides ASEA’s financial operations—budgeting, forecasting, treasury management, tax, and fiscal reporting, ensuring the protection of ASEA’s monetary interests. He also implements strategic planning and forecasting to ensure that company initiatives are fiscally viable. Dave has directed the intricacies of ASEA’s financial function as the company has grown and expanded into foreign markets, with attention to tax treatment for shareholders, banking and payment processing, and cash management and treasury oversight.
Corporate Counsel
Deft at striking a delicate balance, Ben Tyler keeps ASEA’s messaging legally compliant while allowing the brand to flourish and remain strong. He draws not only from his knowledge of the law, but from his extensive experience as a senior executive and as general counsel for some of the largest companies in the direct sales industry, both at home and overseas. As the chief legal officer, Ben directs all of the legal and regulatory issues for ASEA.
Regional VP, Latin America Markets