Our Company

Executive Message: Ben Tyler, Chief Legal Officer

Ben Tyler, with an impressive 20 years of extensive experience as general counsel for major direct sales corporations, leads ASEA’s initiatives to fortify and safeguard our global opportunities. Joining ASEA in 2014, he supervises legal affairs, associate education, and assists with international expansion efforts, pivotal in facilitating market entries and product registrations across Europe, Asia, […]

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Executive message from KimMarie Larsen, SVP of Ethos, Events, and Recognition

KimMarie Larsen serves as SVP of Ethos, Events, and Recognition at ASEA® while also chairing the Advancing Life Foundation. With over a decade of experience in sales and event marketing, KimMarie directs ASEA’s worldwide events strategy, fostering an environment of genuine kindness and gratitude. As a Certified Meeting Planner (CMP), she ensures the success of

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Executive Message: Frank Santoyo, Senior VP of North America and Global Sales Programs

For over a decade, Frank Santoyo has been integral to the global business development of ASEA. He specializes in the ASEA compensation plan, ensuring timely commissions are paid, and collaborates with North American associates to drive growth. He started with ASEA as an associate support manager, progressing into senior director of global treasury, overseeing financial

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