VERDIS NORTON

FOUNDER, RETIRED

The visionary who made ASEA’s beginnings possible, Verdis Norton is more than an originator. He is also a strategist who built a distinguished career leading billion-dollar companies, including Kraft Foods, before founding ASEA. His strategic proficiency brought ASEA to the worldwide marketplace and guided the company through its early phases of growth. Maintaining his interest in the company, Verdis appears at select company events.

“It’s never too late to start something with great purpose, especially if it is in service of humanity. Never stop growing, learning, and becoming.”

TYLER NORTON

FOUNDER AND CHAIR

Tyler is co-founder and chairman of the board at ASEA Global, a top-50 global direct sales organization doing business in 33 countries around the world.

Prior to founding ASEA®, Tyler had a successful two-decade career in the financial services industry where he served as a VP, senior VP, and chief distribution officer for several multi-billion-dollar financial organizations.

In addition to a successful corporate career, and founding and leading ASEA, Tyler has also founded several different businesses over the past 20 years, including a global strategic advisory firm dedicated to promoting entrepreneurial success in companies of all sizes worldwide. His passion for the power of human potential and the entrepreneurial spirit led him to collaborate on a 3-D interactive film experience called License to Dream, which is currently part of a charitable initiative to teach and promote entrepreneurship to high school students around the world. Tyler helped to launch the US Women’s Chamber of Commerce and served for many years on their advisory board as a personal advisor to their CEO & president. He has served on several other corporate advisory and elected boards.

“The most valuable untapped resource in the world is the human resource. Everyone you see is a deep ocean of limitless potential. We can awaken, inspire, and power that potential in others to believe, belong, and become.”

JAROM WEBB

VICE CHAIRMAN AND FOUNDING EXECUTIVE

Jarom Webb joined ASEA during the pre-launch phase in 2009, when he met with Verdis and felt compelled by his vision and the uniqueness and substance of the company. Jarom has served on the ASEA Board of Managers since its inception and brings to ASEA nearly two decades of experience in the direct selling industry. He also has held senior executive positions with two large multinational companies outside the industry and has consulted with a variety of startups and large conglomerates. Jarom initially took on an executive role with the company as CFO and soon added the additional responsibilities of COO. He was appointed president of the company in 2012 and to vice chairman of the board in 2021. In his role as vice chairman and founding executive, Jarom serves as advocate for our company, products, business opportunity, and associates. He works in close partnership with Founder Tyler Norton and CEO Chuck Funke to oversee the strategic direction of ASEA, brings new insights to our company, interacts with ASEA’s field leaders and associates at select field events, and strives to carry on the legacy, mission, and vision that first attracted him to the ASEA cause. He completed his Bachelor of Accounting at Brigham Young University and earned his MBA from the University of Utah.