Opportunity

Opportunity Is in the Air: Start Something That Lasts

As the year starts to wind down, there’s something about this time that makes us pause. Maybe it’s the change in the weather, or the feeling that we’re ready for something new. Whatever it is, it’s a great moment to ask: What’s next for me? If you’ve been thinking about making a change—starting something fresh, […]

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Executive Message: KimMarie Larsen—15 Years of Purpose and Connection

As we celebrate ASEA’s 15th anniversary, I find myself reflecting on the extraordinary journey we’ve taken together. Watching ASEA grow over the past decade and a half has been nothing short of inspiring—not just in terms of expanding our products, technology, and global reach, but in the deep, personal growth of the people who’ve been

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Redox: For the Way You Live—All Year Long

Summer may be winding down, but your wellness journey isn’t. Whether you’ve spent the season hiking trails, chasing kids, training hard, or simply soaking up the sun, your body has been working—and recovering—every step of the way. But here’s the truth: vitality doesn’t take a season off. And neither should your redox routine. The Foundation

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Executive Message: Edouard Gug—Victory Belongs to the Most Tenacious

In the world of business, especially in direct sales, success is rarely about being the strongest or the most experienced. It’s about being the most tenacious—the one who stays focused, consistent, and energized through every challenge. This principle, echoed in the world of sports, holds profound truth for entrepreneurs and leaders alike A Lesson from

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Executive Message: Michelle Ho—Expanding Your Network, Elevating Your Success

At ASEA, growth isn’t just about numbers—it’s about people. From the very beginning, we’ve built our success on the power of connection, creating products and opportunities that change lives. As we continue to lead in redox technology, we recognize that our most valuable asset is the strength of our sales network. Expanding that network is

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Executive message from Julia Ku, Vice President, ASEA Asia Pacific

Dear ASEA Associates, Collaboration stands as a foundational core value at ASEA, necessitating the cultivation of a culture that propels success and innovation. At ASEA, we understand that our collective strength lies in the diversity of talents, skills, and perspectives. We are committed to leveraging expertise from every corner of our organization, recognizing that our

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Executive Message: Dave Wall, EVP and Chief Financial Officer

Guiding ASEA’s financial operations is Dave Wall, who has been instrumental in overseeing budgeting, forecasting, treasury management, tax, and fiscal reporting since 2011, ensuring the protection of ASEA’s monetary interests. Dave also implements strategic planning and forecasting to ensure that company initiatives are fiscally viable while overseeing and supporting the company’s human resource functions and

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Mompreneurs: How running a business from home gives moms the option to chart their course

Motherhood is a journey that is both rewarding and challenging—a constant balance between being present for your family and pursuing your passions. Running a business from home is a solution that offers the best of both worlds. With the option to work on your terms, you can build a thriving business and still be present

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Executive Message: Ben Tyler, Chief Legal Officer

Ben Tyler, with an impressive 20 years of extensive experience as general counsel for major direct sales corporations, leads ASEA’s initiatives to fortify and safeguard our global opportunities. Joining ASEA in 2014, he supervises legal affairs, associate education, and assists with international expansion efforts, pivotal in facilitating market entries and product registrations across Europe, Asia,

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Executive message from KimMarie Larsen, SVP of Ethos, Events, and Recognition

KimMarie Larsen serves as SVP of Ethos, Events, and Recognition at ASEA® while also chairing the Advancing Life Foundation. With over a decade of experience in sales and event marketing, KimMarie directs ASEA’s worldwide events strategy, fostering an environment of genuine kindness and gratitude. As a Certified Meeting Planner (CMP), she ensures the success of

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